Career and Company

World Cup

2 articles

A World Cup stadium scene where creator content streams visually dominate traditional broadcast screens, illustrating the surge of the creator economy.
Careers

Creator Economy's World Cup Surge Challenges Traditional Jobs

During the 2022 World Cup, individual creators on TikTok generated three times more engagement than official broadcasters, a stark reversal of traditional media dominance, according to a Social Media

Nathaniel Brooks·September 13, 2026
Crowds cheering at the World Cup with Nike and Adidas merchandise displayed, symbolizing the intense competition and commercial success of both brands.
Careers

Nike Sells Out 28% of World Cup Gear; Adidas Sees Broader Gains

Within the first two weeks of the 2026 World Cup, 28% of Nike's merchandise sold out, compared with just 7% for Adidas, according to Storyboard18 .

Nathaniel Brooks·June 27, 2026