Career and Company

Luxury Market

2 articles

Young consumers engaging with a modern, sustainable luxury brand, highlighting digital and experiential elements.
Careers

Brands must evolve beyond existing to meet new consumer demands

Millennials and Generation Z now account for a staggering 80 percent of global luxury sector growth, according to Esade .

Nathaniel Brooks·June 6, 2026
A futuristic Ferrari electric car, the Luce, displayed in a luxury showroom under dramatic lighting, symbolizing its challenging market debut.
Careers

Ferrari's Luce EV launch offers cautionary luxury strategy lessons

Just two days after its grand unveiling, Ferrari's first electric car, the Luce, saw the company's shares plummet 8%, signaling a surprisingly cool reception for a brand built on unbridled passion, ac

Nathaniel Brooks·May 28, 2026