Career and Company

Consumer Behavior

3 articles

Young consumers engaging with a modern, sustainable luxury brand, highlighting digital and experiential elements.
Careers

Brands must evolve beyond existing to meet new consumer demands

Millennials and Generation Z now account for a staggering 80 percent of global luxury sector growth, according to Esade .

Nathaniel Brooks·June 6, 2026
A marketer uses an advanced AI interface to analyze and adapt to AI-driven consumer journeys in a modern, futuristic office setting.
Careers

Marketers Adapt to AI-Driven Consumer Journeys

Four-fifths of consumers (80%) are now satisfied or very satisfied with purchases influenced by artificial intelligence.

Nathaniel Brooks·May 31, 2026
Split image: vintage airplane interior juxtaposed with a modern cityscape displaying rapidly fluctuating digital price tags, symbolizing the evolution of pricing strategies.
Entrepreneurship

How American Airlines' pricing strategy reshaped commerce

Today, the price of a hotel room, a rideshare, or even a digital subscription can change by the minute, a direct descendant of a pricing strategy American Airlines first deployed to fill more seats on

Jenna Wallace·May 31, 2026