Baby Boomers
3 articles

Insights
What Is Generational Cohort Influence on Workplace Dynamics?
Since March 2020, engagement among older millennials has plummeted by seven points, while Baby Boomers' engagement actually rose by two points, according to Gallup.
Marcus Ellery·September 3, 2026

Entrepreneurship
Millennials Are Buying Boomer Businesses, Not Just Startups
In a surprising twist, small business acquisitions by buyers under 40 increased by 25% between 2019 and 2023.
Jenna Wallace·July 21, 2026

Entrepreneurship
Gen Z to Lead New Business Starts, Surpassing Boomers in 2025
A new report from Gusto found Gen Z entrepreneurs surpassed Baby Boomers in new business formation for the first time in 2025, according to Business Journal Daily .
Jenna Wallace·May 16, 2026