JW

Jenna Wallace

Entrepreneurship Writer

Jenna Wallace is an entrepreneurship writer at Career and Company, specializing in early-stage ventures and high-growth strategies. Before joining the publication, she co-founded a successful SaaS startup, scaling it from zero to seven figures in revenue within three years. Jenna has also consulted for several Fortune 500 companies on innovation and intrapreneurship initiatives. She's a frequent speaker at industry events, sharing her expertise on topics ranging from lean startup methodologies to building resilient teams. Jenna is passionate about empowering the next generation of entrepreneurs.

Expertise

EntrepreneurshipStartupsVenture CapitalPersonal BrandingLeadershipBusiness StrategyGrowth Marketing

Coverage Areas

Entrepreneurship
Personal Growth
Startup Culture
Small Business

Latest Articles

A professional confidently facing a path towards a bright, evolving cityscape, symbolizing career growth and adaptability.
Personal Growth

How to Develop Resilience and Adaptability for Career Growth

A recent survey found that 60% of professionals anticipate a significant career change within the next five years, yet only 35% feel adequately prepared for the transition.

Apr 21, 2026 · 4 min read

A lone employee working late in a dimly lit office, representing the concept of quiet quitting and its impact on workplace energy.
Personal Growth

What is Quiet Quitting? Understanding Its Workplace Impact

In 2026, 'quiet quitting' is more than individual disengagement; it's a measurable force actively diminishing organizational health.

Apr 20, 2026 · 3 min read

An entrepreneur studying a market research map at a crossroads, symbolizing strategic planning for a startup's success.
Entrepreneurship

How to Do Market Research for Startups: A Step-by-Step Guide

Without foundational market research, a startup risks building a product nobody wants.

Apr 20, 2026 · 4 min read

A professional contemplating two paths, one difficult and one ascending, representing the choice to cultivate a growth mindset for career advancement.
Personal Growth

How to Cultivate a Growth Mindset for Career Success

Cultivating a growth mindset is crucial for career success, enabling professionals to manage stress, build relationships, and overcome challenges effectively.

Apr 20, 2026 · 5 min read

Small business owner using advanced AI tools to manage operations and drive growth, with glowing data streams symbolizing efficiency and success.
Entrepreneurship

Top 3 AI Tools for Small Business Operations and Growth

Inefficiencies in the current tax payment system cost small businesses approximately $85 billion in late fees and penalties annually.

Apr 20, 2026 · 5 min read

Ekiti State and First Bank representatives handing grant checks to smiling entrepreneurs and small business owners in a modern Nigerian setting.
Entrepreneurship

Ekiti State, First Bank disburse ₦50m to startups, MSMEs

In Ekiti State, 300 entrepreneurs and innovators recently received grants from ₦150,000 to ₦1 million, part of a ₦50 million disbursement by the state government and First Bank.

Apr 19, 2026 · 3 min read

Entrepreneur at a crossroads, choosing a path towards business growth illuminated by AI insights, with a backdrop of potential failure.
Entrepreneurship

How to Overcome Startup Failure Challenges and Grow Your Business

A staggering 90% of all startups fail, with the technology industry seeing the highest failure rate at 63% within five years, yet new AI systems are emerging to predict early-stage success with surpri

Apr 19, 2026 · 7 min read

Former Finance Minister Kemi Adeosun launches Nidacity, a platform designed to support Nigerian entrepreneurs and reduce startup failure rates in the country.
Entrepreneurship

Kemi Adeosun Launches Nidacity to Cut Startup Failures in Nigeria

Despite 76% of Nigerian ventures creating jobs and attracting an average investment of USD $93,651, former Finance Minister Kemi Adeosun has launched a new private platform, Nidacity, specifically to

Apr 19, 2026 · 3 min read

Diverse team of entrepreneurs collaborating on digital marketing strategies in a bright, modern office, with analytics displayed on a large screen.
Entrepreneurship

Top 8 Digital Marketing Strategies for Small Businesses in 2026

Over 50% of consumers make a purchase from a marketing email at least once a month, according to Pursuit Lending.

Apr 18, 2026 · 5 min read

A small business owner overwhelmed by tax documents, with a futuristic AI interface offering a clear, simplified solution for financial management.
Entrepreneurship

AI streamlines small business tax management, but most lag

Just 10% of small businesses have fully integrated AI into their operations, yet this small fraction accounts for a staggering 60% of the sector's recent productivity gains, according to a recent PwC

Apr 18, 2026 · 4 min read

Diverse professionals collaborating and networking in a modern office space, discussing ideas and fostering business growth.
Entrepreneurship

How to Build and Leverage Your Business Network for Growth

Entrepreneurs who actively engage in networking activities tend to have higher business performance metrics compared to those who do not, according to AJPO Journals .

Apr 17, 2026 · 5 min read

Startup teams collaborating in a modern office with holographic displays showing growth charts and partnership networks, symbolizing rapid expansion and success.
Entrepreneurship

Startup Growth Strategies for Acquisition and Partnerships

In 2025, 23 U.S.-based companies hit billion-dollar valuations, more than double the nine from the previous year. Total IPO valuations reached at least $125 billion, according to news reports. This su

Apr 17, 2026 · 3 min read

Small business owners collaborating around a holographic display of digital tools and growth charts in a modern cityscape.
Entrepreneurship

Top 8 Digital Tools for Small Business Success in 2026

While Google Analytics 4 offers powerful web insights for free, its enterprise counterpart, Google Analytics 360, demands an annual investment of approximately $50,000.

Apr 17, 2026 · 6 min read

A professional woman in a bright office, focused on her work with a cup of coffee, embodying successful routine and productivity.
Personal Growth

How Building Sustainable Routines For Professional Success Works

Skipping breakfast, a habit many busy professionals adopt, directly impairs cognitive function and work efficiency, according to Hubstaff .

Apr 17, 2026 · 3 min read

Diverse group of early-stage AI startup entrepreneurs working on a small holographic projection amidst a vast, futuristic AI-dominated cityscape.
Entrepreneurship

AI funding booms, challenging early-stage startups in 2026

In March 2026, AI companies captured over 60% of all US venture capital funding, amounting to $11.

Apr 16, 2026 · 4 min read

A half-finished prototype sits on a workbench in a cluttered workshop, symbolizing the challenges of a Minimum Viable Product.
Entrepreneurship

What is a Minimum Viable Product and Why Do They Fail?

Despite being touted as a lean path to market, 68% of Minimum Viable Product (MVP) projects fail within six to nine months after launch, according to Issuewire .

Apr 16, 2026 · 4 min read

A solopreneur uses an AI platform to build an online storefront, showcasing rapid business creation and innovation fueled by startup funding.
Entrepreneurship

AI startup funding fuels solopreneur growth and innovation

An AI platform, Nas.com, just secured $27 million in funding. This empowers solo entrepreneurs to build entire online storefronts—including logos and product descriptions—from a single product picture

Apr 16, 2026 · 2 min read

A person climbing a challenging path towards a distant light, representing resilience and overcoming career setbacks.
Personal Growth

Actionable Habits for Building Resilience After Career Setbacks

Individuals who experience near-misses in grant applications systematically outperform those with narrow wins in the longer run, despite the early setback, according to Pubmed research .

Apr 16, 2026 · 6 min read

A small business owner looking stressed in a cluttered office, symbolizing the negative impact of Connecticut's regulatory complexity on economic growth.
Entrepreneurship

Connecticut Democrats' small business policies may be hindering economic growth.

In the last fiscal year, 40% of new small businesses in Connecticut cited 'regulatory complexity' as their primary reason for slower-than-expected growth or even closure within their first two years,

Apr 14, 2026 · 3 min read

Diverse teenagers contemplating a branching path of career options, symbolizing the potential and challenges of career exploration programs.
Personal Growth

Grit to Grow Programs Boost Teen Career Exploration, But Participation Lags

In a recent survey, 78% of teens completing a 'Grit to Grow' program reported increased confidence in their career path.

Apr 13, 2026 · 4 min read