Jenna Wallace

Entrepreneurship Writer

As an entrepreneurship writer at Career and Company, Jenna Wallace provides in-depth analysis and actionable strategies on startup culture, small business, and personal growth. Her coverage spans key areas such as venture capital, leadership, business strategy, and growth marketing. Through her writing, Jenna aims to deliver practical tools and motivational insights that empower the next generation of entrepreneurs and professionals to build their personal brands and thrive.

Expertise

EntrepreneurshipStartupsVenture CapitalPersonal BrandingLeadershipBusiness StrategyGrowth Marketing

Coverage Areas

Entrepreneurship
Personal Growth
Startup Culture
Small Business

Latest Articles

Young millennials embracing business acquisition of established companies from retiring baby boomers, shifting entrepreneurial focus from startups.
Entrepreneurship

Millennials Are Buying Boomer Businesses, Not Just Startups

In a surprising twist, small business acquisitions by buyers under 40 increased by 25% between 2019 and 2023.

Jul 21, 2026 · 4 min read

A small business owner drowning in paperwork is contrasted with a robot arm efficiently automating tasks, symbolizing relief and productivity.
Entrepreneurship

Administrative Tasks Small Business Owners Can Automate

Administrative tasks consume 24% of a small business owner's time, making it the second most frequent time-waster after email.

Jul 21, 2026 · 6 min read

A stressed small business owner at a desk with a single green plant, representing resilience amidst burnout.
Entrepreneurship

Small business owners face burnout crisis, but resilience strategies are emerging.

Nearly half of all entrepreneurs will develop some sort of mental health issue during their lifetime, a rate significantly higher than the general population, according to Future Founders .

Jul 20, 2026 · 3 min read

An entrepreneur choosing between building a complex product and a validated prototype, symbolizing the lean startup methodology.
Entrepreneurship

What Are Lean Startup Principles for Entrepreneurs?

The most common reason startups fail isn't a bad idea or lack of funding, but a fundamental misunderstanding of what success looks like: a lack of customer feedback and inappropriate metrics, accordin

Jul 19, 2026 · 3 min read

A modern entrepreneur's desk with integrated AI devices, holographic displays showing business data, and a sense of streamlined efficiency and innovation.
Entrepreneurship

AI Tools for Entrepreneurs to Streamline Operations

In just one year, a $129 credit card-shaped puck called Pocket has sold over 130,000 units, offering entrepreneurs unlimited AI-powered recordings, transcriptions, and to-do items without a subscripti

Jul 19, 2026 · 7 min read

A person contemplating multiple career paths, one leading towards a futuristic, AI-influenced landscape, symbolizing career adaptability.
Personal Growth

What Is Career Adaptability and Why Is It Essential Today?

During the Great Resignation, 4.

Jul 19, 2026 · 4 min read

Futuristic cityscape with holographic code and roadmaps, an entrepreneur looking over the city, representing AI-driven startup innovation.
Entrepreneurship

What is a Minimum Viable Product (MVP) and How Does it Drive Startup Success?

AI tools like Copilot have potentially increased programmer productivity by 50% or more, according to TechCrunch .

Jul 17, 2026 · 3 min read

Diverse professionals collaborating and interacting with advanced technology, symbolizing motivated career development and AI integration.
Personal Growth

What are psychological principles of motivation for career development?

Eighty-six percent of career centers now use AI as an assistive tool, a significant increase from just 20% in 2023, according to NACEweb .

Jul 15, 2026 · 3 min read

A frustrated small business owner surrounded by 'Help Wanted' signs, symbolizing the difficulty in attracting talent during a labor shortage.
Entrepreneurship

Labor shortage impacts small businesses, hindering talent attraction efforts

In June, 32 percent of small business owners reported job openings they simply could not fill.

Jul 15, 2026 · 3 min read

A young adult reading three life-changing personal growth books in a library, symbolizing self-discovery and development in their 20s.
Personal Growth

Top 3 Life-Changing Books for Your 20s Personal Growth in 2026

The invisible pressure to be liked often dictates decisions for young adults, leading many to unknowingly sacrifice authentic connection for superficial acceptance.

Jul 12, 2026 · 4 min read

Startup founders engaged in a mentorship session, receiving guidance and sharing ideas in a collaborative co-working environment.
Entrepreneurship

How Mentorship Programs for Startup Founders Work

Only about 10 out of 600+ applicants land a spot in a Startupbootcamp cohort.

Jul 11, 2026 · 3 min read

A person chooses a clear, illuminated path towards a mountain summit, symbolizing effective goal setting and achievement.
Personal Growth

What are the Psychological Principles of Effective Goal Setting?

Employees who set specific, challenging goals saw a 16% improvement in performance, according to Davron .

Jul 10, 2026 · 4 min read

Diverse group of entrepreneurs collaborating in a bright, modern co-working space, symbolizing innovation and business growth through incubation.
Entrepreneurship

How Incubators Drive Small Business Growth

Startups that actively engage in business incubation programs demonstrate a statistically significant better chance of survival and expansion compared to their non-incubated counterparts, according to

Jul 8, 2026 · 6 min read

Small business owner using advanced AI interface to analyze growth strategies and customer data for business expansion.
Entrepreneurship

Top 8 AI Tools for Small Business Growth Strategies

Nearly 9 out of 10 small businesses already use AI for daily tasks, yet many miss its true potential to slash customer resolution times from 48 hours to just 6.

Jul 7, 2026 · 5 min read

Professionals collaborating in an office, with one mediating a discussion, showcasing emotional intelligence and effective communication.
Personal Growth

How to Develop Emotional Intelligence Competencies for Career Performance

70% of healthcare personnel who were victims of violence suffered from moderate and high burnout, according to a study published on the influence of emotional intelligence on job burnout .

Jul 7, 2026 · 4 min read

Diverse team collaborating in a bright office, discussing innovative ideas on a whiteboard, symbolizing entrepreneurial action and growth.
Personal Growth

What Is an Entrepreneurial Mindset and How Do You Cultivate It?

Businesses whose employees received growth mindset training showed significantly more entrepreneurial action than a control group, a recent SMS study reveals.

Jul 6, 2026 · 3 min read

An entrepreneur using digital tools in a modern office, symbolizing focused small business growth and strategic success in a niche market.
Entrepreneurship

Niche Entrepreneurs Find Digital Tools Crucial for Small Business Growth

A small business ranking for a keyword with just 50 monthly searches can generate hundreds of dollars in revenue from a single sale.

Jul 5, 2026 · 4 min read

Futuristic rocket launching towards Moon and Mars, symbolizing SBA and NASA's initiative to fund space technology startups.
Entrepreneurship

SBA and NASA Launch Initiative to Fund Space Tech Startups

Under a new federal initiative, private investment funds licensed by the U.

Jul 5, 2026 · 2 min read

Diverse individuals collaborating with AI interfaces in a futuristic cityscape, representing innovation and adaptation in the AI economy.
Entrepreneurship

Entrepreneurship is the 21st Century's Essential Survival Skill for the AI Economy.

A recent report projects that by 2030, nearly 30% of current job tasks in advanced economies could be automated by AI, forcing millions to rethink their career paths.

Jul 5, 2026 · 3 min read

Diverse group of underrepresented founders and mentors collaborating in a bright, modern co-working space, discussing ideas and fostering innovation.
Entrepreneurship

Mentorship programs for underrepresented founders must evolve

Only 1% of venture capital reaches Black and Latinx founders, a disparity stifling economic mobility and innovation across the startup world, according to Sec .

Jul 4, 2026 · 4 min read